We’re big into our Christmas ads in Ireland and this year the one which has captured hearts is that from the SuperValu supermarket chain.
As it happens, SuperValu here in Tramore is my main shopping place for groceries and the ethos of the chain is about supporting communities.
SuperValu in Tramore has been to the forefront of the Tidy Towns initiative which has seen Tramore been greatly enhanced and it is also very big into sponsoring local teams, especially in Gaelic Games.
I hope you like the ad: