Quaintest Wine Shop in the World ~ Gatherings from Ireland # 349

Florrie’s Wine Shop here in Tramore, Co. Waterford is by far the quaintest wine shop and off-licence that I’ve ever seen.

Florrie's Fine Wine Shop, Tramore, Co. Waterford
Florrie’s Fine Wine Shop, Tramore, Co. Waterford

What I’m talking about is history, heritage, sense of place and sheer  beauty.  Florrieswhich is physically attached to the well-known Ritz Bar was originally a fisherman’s cottage. It is a beautiful thatched building,  just around the corner from the road that sweeps down to the lovely Pier in Tramore.

Sometime in the 1920s or 1930s, the cottages were converted into The Ritz, and the part that is now Florrie’s Wine Shop served as the living quarters of the manageress of The Ritz, who was called Florrie.

Florrie’s Wine Shop opened eight years ago and offers its customers a choice of over 200 wines from all round the world. It is quite amazing to see such a wide selection housed in what is a very small but extremely well-used space.

Browsing and selecting wine in Florrie’s is a deeply enriching experience which transports one all round the globe as well as into the very heart of Tramore and its long history.

Oh, let me propose a pre-Christmas toast for good health and happiness as I pour a glass of fine red wine purchased in Florrie’s  at sundown.


Author: socialbridge

I am a sociologist and writer from Ireland. I have worked as a social researcher for 30 years and have had a lifelong passion for writing. My main research interests relate to health care and sense of place.

10 thoughts on “Quaintest Wine Shop in the World ~ Gatherings from Ireland # 349”

  1. Ohhhh….I’ve never been, but I so very much want to ‘experience’ Florrie’s. What a wonderful post and celebration of what must certainly be a truly wonderful wine shop/off-licence. Thanks for sharing this gem with those of us outside the beauty of Waterford and Tramore. And happy Christmas!

  2. I love it when heritage and modern life can co-exist happily like this. Too often it’s a battle of one against the other. Love the bright, primary colours too – who could possibly walk by without going in?

  3. “Off License” is perhaps common in the land of Ire and the UK. But in America, it is more regular for people my age to refer to them as “package” stores. Once while traveling, I asked a young person to point out a nearby package store, and they directed me to a UPS facility.

    As it is with “Off” license, the package store sells allowing the product to be carried out, or off the premises, whereas in the tavern or pub, it’s the other way around. Though laws are strict, not everyone observes them all the time. In a package store, I purchased a 1.75L of Scotch, and the clerk asked:
    “Do you intend to take it home, or would you care for a straw, a cup, or are you just going to drink it straight out of the bottle?”
    I told him if the price of petrol gets any higher, I might have to just feed the liquor to my automobile.

  4. We visited Tramore for the first time in September this year and saw the Ritz & Florries……..can’t wait to go back……Tramore is beautiful!

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